Building a skincare routine can feel overwhelming with so many products on the market. Here's a simple, science-backed order to help you get the most from your routine, whichever brand you're using from our family.
Morning routine
- Cleanser - start with a gentle cleanse to remove overnight buildup
- Vitamin C Serum - brightens and protects against environmental stress
- Moisturiser - locks in hydration
- SPF - always finish with sun protection, even on cloudy days
Evening routine
- Cleanser - remove makeup, SPF, and the day's buildup
- Treatment serum - retinol, hyaluronic acid, or collagen, depending on your goals
- Night moisturiser - richer formulas support overnight repair
A few golden rules
Apply products from thinnest to thickest consistency. Always patch-test new products. And consistency matters more than quantity - a simple routine used daily beats a complicated one used occasionally.