Face Serums

Serums are concentrated treatments designed to sit between cleansing and moisturizing, delivering active ingredients at higher levels than a cream typically can.

Which serum you choose depends on what you're targeting: vitamin C for dullness and uneven tone, hyaluronic acid for dehydration, retinol for texture and fine lines, and peptide or collagen formulas for firmness. Most serums go on after cleansing while skin is still slightly damp, followed by a moisturizer. Layering two is fine; beyond that you're usually wasting product.